Tobias Leenaert is a longtime speaker, trainer, and strategist. He is also the co-founder of the Belgian organization EVA (Ethical Vegetarian Alternative), the first vegetarian/vegan organization in the world to receive structural funding from its government. Under his management, EVA launched a successful campaign that ended with the city of Ghent becoming the first city in the world to officially support a weekly vegetarian day. Recently, Tobias left his position at EVA to work more fully as a speaker, writer, and consultant for vegan advocates and organizations. Together with Dr. Melanie Joy, Tobias recently founded the Center for Effective Vegan Advocacy (CEVA). Passionate about effectiveness, Tobias writes regularly for his blog, "The Vegan Strategist" and is currently writing a book on vegan strategy. Tobias lives in Ghent, Belgium, with his partner, two dogs, and seven cats.