|Animal rights in the media|
|How to make public relations work for you|
How can animal rights societies and groups gain maximum publicity? Which methods are most efficient? How do you ensure that the media attends and reports about events? What is the best way to approach journalists and persuade them of the importance of your subject?
The presentation "Animal rights in the media - how to make public relations work for you" will answer these questions and more.
Every society, every group, and every animal rights worker is only as good as their media work. Animal rights work can be effective on a small scale, but it is much more efficient if more people know about it. You will learn how to write perfect press releases, how to connect with journalists, and gain a basic knowledge of the importance of media work.